A GATHERING OF FLAVORS, FRIENDS, AND CULTURE
El Cerro’s story began in October of 1991 here in North Myrtle Beach, South Carolina. Ricardo, Salvador, and Eriberto opened the first El Cerro in the area after noticing the need for family-friendly Mexican cuisine. Their goal was to open a family restaurant that didn’t just serve Mexican food, but gave the Grand Strand community an experience of Mexico. Together they opened what has become a leading franchise of restaurants throughout the Southern Carolinas.
Our food, while still traditional, is one of a kind on the Grand Strand. The El Cerro staff, cooks, and chefs agree that it is our loyal customers that make the El Cerro Grande experience great. Together with the community, we bring together a chain of restaurants that share the authentic Mexican cuisine and culture throughout the Grand Strand.
MISSION AND VISION
At El Cerro Mexican Bar and Grill, our mission is to share the richness of our Mexican culture through fresh, high-quality dishes, fostering a warm family environment that has united generations since 1991. We envision ourselves as leaders in service and culinary excellence, striving to create a positive impact on everyone who interacts with our establishment. Through our dedication to authentic flavors and exceptional hospitality, we aim to build a community where every meal becomes a celebration of heritage and connection.